ALOHAS
SANT JORDI
There is no rose without thorns.
For Sant Jordi 2026 at Alohas Barcelona store, we created an experience inspired by the timeless story of rose and heroism, reflecting the journey of overcoming obstacles in pursuit of love.The window display sculpture was designed with Hedera (ivy) vines, evoking the atmosphere of ancient castle walls and symbolizing the acts of devotion we are ready to undertake for our princesses, alongside a single rose as a tribute to the place where the dragon was defeated in the original story.
Throughout the day, we welcomed guests to Aloha’s store and engaged in conversations about flowers, gifting roses paired with companions that complemented the narrative we shared.In essence, tradition and modernity came together in a single space and moment, reflecting Aloha’s identity as a brand founded in Barcelona while embracing a contemporary perspective